However, kids who don't like to read will read Alex Rider. They get enough of this is every other form of media. I think the first one (I cannot testify for the rest of the series as I haven't read them) is full of all the things that I do not want to promote in the collection for which I am responsible: violence, consumerism, and a disrespectful protagonist. This book left me very conflicted as a children's librarian. And then there is Alex himself, who appears to me to be an arrogant, showboating, hotshot who thinks he can do anything on his own. And the car details! Give me a break! Most of the kids and teens reading this have no clue what the differences between engines are. Why feed into this consumerist crap, especially for a young audience that is already so consumed with having to have what is cool. I hate all the label dropping! Do we need to know that our character wears Nike and Gap? Absolutely not. I just wish Horowitz had written it with his readers in mind as the young, impressionable audience that they are. I can see the appeal: espionage, a kid caught in everyone else's plans, having to take care of himself while saving the world. I read this book because it is so popular with my students.
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